Edmonton event planning and campaign case studiesResults youcan count.

Challenge

Host an international conference on the future of Chinatowns across two Edmonton venues, with researchers from 18 universities in nine countries.

What we did

We ran it end to end: venues, AV, catering and speaker logistics; the PheedLoop event website; the program, signage and badges; social media; and the wrap-up news release. We co-led the sponsor and partner outreach with the Chinatown Transformation Collaborative.

Result

Five days, two venues, 350+ attendees and 70+ speakers, including a UNESCO representative from Paris. 22 research presentations, 18 universities from nine countries, and 54 hosts, funders, sponsors and partners.

Role

Media team, hired as a contractor.

What it took

We supported the party's media operation at a national convention, with 2,500+ delegates and media on site.

Source: the party reported over 2,500 registrations (CBC News)

Challenge

Give people a reason to come to Edmonton's Chinatown, spend money with its restaurants and shops, and come back.

What we did

We curated the Dragon Food Tour series, a guided walk through Chinatown's food and culture, and launched it in May 2024.

Result

The series won the Chinatown Transformation Collaborative the culinary tourism award at the 2026 Edmonton Tourism Awards on June 5, 2026.

Challenge

Give Chinatown residents, business owners and community groups one evening to hear the facts on safety in the neighbourhood and speak, in a room where every speaker could be heard.

What we did

We ran the audio and tech on the night, from 5:30 to 9 p.m. Before it, we built two briefings: one for Chinatown's convenience stores and pharmacies, and a map of the social agencies that serve the area with a gap analysis. We also resized the town hall ad for a half page in the Edmonton Chinese Journal.

Result

About 200 people came, as reported live from the room by Edmonton Journal columnist Keith Gerein.

Challenge

Give the BIA's member businesses a 25th AGM they could follow in English, Chinese or Vietnamese: the year in plain language, a governance manual the board could adopt, and a vote every member business could cast.

What we did

We wrote and designed the 2025–2026 annual report, trilingual on every page: 3,500+ visitors at Lunar New Year, 920 needles and 301 bags of garbage picked up, $302,297 in for 2025 and a $282,069 budget for 2027. We built the Governance Manual 2026, version 3.0, in seven parts, and bound it into the AGM book. We printed YES/NO voting cards, one per member business, and ran the night: agenda, stage deck, speakers and timing, with the deck following the book page for page.

Result

On November 4, members, partners, the City and police filled the room, and members voted on three goals for 2027 with the cards in hand.

Challenge

Edmonton Griesbach had been held by the NDP since 2021. Winning it back meant persuading swing voters and turning out the base.

What we did

We led the campaign strategy and messaging, built the brand and digital campaign, produced and managed signs and print, and ran the war room and get-out-the-vote operation.

Result

Diotte won with 22,256 votes (45.5%) against 34.1% for the incumbent, a 5,539-vote margin and a Conservative gain.

Challenge

A former Liberal leader seeking a United Conservative nomination, five weeks from his announcement on January 19, 2023 to the members' vote on February 23.

What we did

We led the race strategy and messaging, ran the membership sign-up drive, built the candidate brand, digital and print, and wrote the nomination speech and ran turnout on vote day.

Result

Dr. Sherman won the nomination on February 23, 2023 with 322 of 413 votes (78%), ahead of two other candidates (published results on Wikipedia).

Role

Photo and video.

Challenge

The campaign needed fresh photos and video from a supporter event in Red Deer for its get-out-the-vote push, three days before the October 19 vote.

What we did

We shot photos and video at the event at Red Hart Brewing on October 16, 2026, for Vote to Stay's get-out-the-vote content. The campaign posted the video on X.