Case studies · Edmonton event production and campaigns
Results you can count.
Eight case studies from Churchill Strategy’s event production and campaign work in Edmonton, Saskatchewan and across Canada. Each one names the client, what we did and the number at the end.
01 · Event
DeliveredRunning an international conference end to end
Chinatown Transformation Collaborative (CTC) and the University of Alberta · Edmonton, September 26–30, 2026
- Delegates
- 200+
- Speakers
- 70+
- Universities
- 18
- Partners
- 54
- Challenge
- Host an international conference on the future of Chinatowns across two Edmonton venues, with researchers from 18 universities in nine countries.
- We did
- We ran it end to end: venues, AV, catering and speaker logistics; the PheedLoop event website; the program, signage and badges; social media; and the wrap-up news release. We co-led the sponsor and partner outreach with CTC.
- Result
- Five days, two venues, 200+ delegates, 70+ speakers, including a UNESCO representative from Paris, 22 research presentations, 18 universities from nine countries, and 54 hosts, funders, sponsors and partners.
02 · Political event
Fifth majorityEvery announcement, Saskatchewan 2024
Saskatchewan Party · 2024 Saskatchewan general election
- Seats won
- 34 of 61
- Consecutive majority
- 5th
- Challenge
- In a provincial campaign, every announcement is live on the evening news. Each one had to look right, start on time and carry the day’s message.
- We did
- Winston was Digital Strategist for every campaign announcement and the Saskatoon rally with Leader Scott Moe, and worked in the war room.
- Result
- A fifth consecutive majority, 34 of 61 seats.
03 · Political event
In personMedia team, CPC National Policy Convention 2023
Conservative Party of Canada · 2023
- Delegates
- 2,500+
- Role
- Media team, hired as a contractor
- What it took
- We supported the party’s media operation at a national convention, with 2,500+ delegates and media on site.
04 · Event
Free admissionBringing the Americas to Edmonton
National Lion Dance Sports Championship (2025, 2026) and Pan American Lion Dance Championship (2026)
- Festival visitors, our count
- 8,500+
- Days
- 3
- Teams
- 30
- Countries
- 5
- Challenge
- Stage an international sports championship for a traditional art form: teams travelling from five countries, a three-day schedule, and a crowd to fill.
- We did
- We managed the event from venue to run of show, marketed it to fill the grounds, secured and managed sponsors, and worked with government and community partners. Led by Winston Pon, a Pan American Dragon and Lion Dance Judge for Canada, certified by the Canada Dragon and Lion Dance Sports Association.
- Result
- At the 2026 Dragon Festival, 8,500+ visitors came over three days (our count) and 30 teams from Canada, the USA, Panama, Trinidad and Tobago, and Mexico competed. By our estimate, visitors spent over $80,000 on flights and $45,000 on hotels and Airbnb stays.
05 · Event
Award winnerAn award-winning taste of Chinatown
Chinatown Transformation Collaborative (CTC), Edmonton
- Edmonton Tourism Award
- 2026
- Challenge
- Give people a reason to come to Edmonton’s Chinatown, spend money with its restaurants and shops, and come back.
- We did
- We curated the Dragon Food Tour series, a guided walk through Chinatown’s food and culture.
- Result
- The series won CTC the culinary tourism award at the 2026 Edmonton Tourism Awards on June 5, 2026.
06 · Event and digital
DoubledMore than doubling engagement for CTC Edmonton
CTC Edmonton (nonprofit) · January–August 2024
- Engagement
- 2×+
- Volunteer sign-ups
- 2×+
- Challenge
- A nonprofit that needed more people online, more volunteers signing up, and a bigger turnout for its events.
- We did
- We refreshed the website, ran social media marketing, and planned the events.
- Result
- Online engagement and volunteer sign-ups more than doubled, and event attendance beat expectations, according to the client’s verified Clutch review.
“I was impressed with their promptness and creativity in handling our needs.”
07 · Campaign
Seat flippedFlipping Edmonton Griesbach
Kerry Diotte, Conservative candidate · 2025 federal election
- Margin
- 5,539
- Vote share
- 45.5%
- Votes
- 22,256
- Challenge
- Edmonton Griesbach had been held by the NDP since 2021. Winning it back meant persuading swing voters and turning out the base.
- We did
- We led the campaign strategy and messaging, built the brand and digital campaign, produced and managed signs and print, and ran the war room and get-out-the-vote operation.
- Result
- Diotte won with 22,256 votes (45.5%) against 34.1% for the incumbent, a 5,539-vote margin and a Conservative gain.
08 · Campaign
Recount winWinning sipiwiyiniwak on a recount
Thu Parmar, City Council candidate, Ward sipiwiyiniwak · 2025 Edmonton municipal election
- Vote share
- 30%
- Behind on first count
- 6 votes
- Challenge
- A crowded ward race. The first count on election night showed Parmar six votes behind.
- We did
- We led the strategy and messaging, built the brand and digital campaign, managed signs and print, and ran the war room and voter contact through election day and the recount.
- Result
- After the recount, Parmar won the ward with 30% of the vote.
- More campaigns
- Dr. Raj Sherman’s winning 2023 United Conservative Party nomination for Edmonton-Whitemud. Campaign director for Rahim Jaffer’s “For All of Edmonton” mayoral campaign, 2025.
Before Churchill · Staff experience
Government and party experience
Winston Pon’s record as a staffer, before founding Churchill Strategy. Not Churchill client work.
- Director of Digital for Premier Jason Kenney
- As UCP staff: the 2019 election war room (63 of 87 seats, 54.9%, defeating the incumbent government) and the visual and operations team for two in-person AGMs of 1,600 delegates each (2019, 2021)
- As a Government of Alberta staffer: advance work on four international missions (2019–2022): Korea, Washington DC twice, and the USA and Maritime Canada
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