About · Edmonton, since 2022
One team from thefirst plan tothe final day.
An Edmonton event production and campaign firm for associations, nonprofits, community organizations and campaigns, working across Alberta, Saskatchewan and Canada. Your event is won before the doors open. We do the work that happens there.
Where the method comes from
Election campaigns, where there's one day to get it right and everyone can see the result.
Events usually go wrong in the handoffs, when the plan, the design and the sponsors sit with different firms. That's why we run events the way a campaign runs. Every event gets a clear goal, a plan built backward from it, and one team that owns the logistics, design, media and sponsors. Nothing passes between agencies, and the reports show the numbers.
We've run an international conference for 350+ attendees (from CTC's recap), with 18 universities from nine countries, served as Digital Strategist for every announcement of a winning provincial campaign, supported the media team at a national convention of 2,500+ delegates, drawn 8,500+ visitors (our count) to the Edmonton Dragon Festival, curated the Dragon Food Tour, which won CTC a 2026 Edmonton Tourism Award, and led the campaigns that flipped a federal seat and won a council ward on a recount.
We work with parties, associations and community organizations. On campaigns, we take one side of a race at a time. See our event production services and starting prices.
Principal
Winston Pon
Principal · Edmonton
Winston Pon is the founder and principal of Churchill Strategy, an Edmonton event production and campaign firm he launched in November 2022.
Born and raised in Edmonton, he is a proud Canadian who has built his career in his hometown. He trained in digital graphics communication and in commercial print production and operations. He leads every engagement himself and brings in contract designers, technicians, writers and field organizers as each job needs them.
Before he started the firm, Winston worked in Alberta politics and government, including as Director of Digital for Premier Jason Kenney. Those staff roles are listed here as personal history, separate from the firm's client work.
That background shapes how he runs events. A campaign gets one day to get it right, and everyone sees the result. Winston plans conferences and AGMs the same way: he sets a clear goal and builds the plan backward from event day. One team owns the logistics, design, media and sponsors, so nothing falls between agencies.
In 2026, Churchill Strategy produced the International Chinatown Conference in Edmonton, hosted by CTC Edmonton and the University of Alberta. CTC's recap counts five days across two venues, 350+ attendees, 70+ speakers and 18 universities from nine countries. The same year, the Edmonton Dragon Festival drew 8,500+ visitors over three days by the firm's count. The Dragon Food Tour that Winston curated won CTC a 2026 Edmonton Tourism Award for culinary tourism.
On the campaign side, Winston led strategy, brand, digital, print, the war room and get-out-the-vote for Kerry Diotte in Edmonton Griesbach in 2025. Diotte flipped the seat by 5,539 votes. Winston did the same work for Thu Parmar, who won Ward sipiwiyiniwak with 30% after a recount, and he was campaign director for Rahim Jaffer's 2025 mayoral campaign.
In 2024, he was Digital Strategist for every Saskatchewan Party campaign announcement and the Saskatoon rally. He also worked on the media team at the 2023 Conservative Party of Canada policy convention, with 2,500+ delegates, and helped Dr. Raj Sherman win the 2023 UCP nomination in Edmonton-Whitemud.
Winston is a certified Pan American Dragon and Lion Dance Judge for Canada, through the Canada Dragon and Lion Dance Sports Association.
He works with Alberta associations, nonprofits, cultural organizations and campaigns, and the firm holds a 5.0 rating on Clutch from two verified reviews. He takes three spring conferences a season and is booking 2027 now. Book a 20-minute call.
Personal history · before Churchill
Staff roles Winston held before he founded Churchill Strategy in 2022. This is his own experience as an employee, not client work by the firm.
- Office of the PremierDirector of Digital for Premier Jason Kenney.
- As UCP staffThe 2019 election war room, and the visual and operations team for two 1,600-delegate AGMs.
- As a Government of Alberta stafferAdvance work on four international missions (2019–2022): Korea, Washington DC twice, and the USA and Maritime Canada.
What clients say · 5.0 on Clutch
I was impressed with their promptness and creativity in handling our needs.
Method
How we work.
Define the win.
A number, a date, and who has to say yes.
Build the plan backward.
Message, audience, budget and schedule, in writing.
Run it and report it.
You get the numbers every week.
What we do in-house.
Event production
- Run of show and floor plans
- Venues, vendors and AV coordination
- Registration and sign-in
- A producer on site, event day
Sponsorship and funding
- Sponsor decks and tier sheets
- Sponsor asks and follow-up
- Grant and funding applications
- Sponsor recognition in the run of show
Communications and design
- Event creative and design
- Media and social
- Print, digital and outdoor ads
- Photo, video and livestream, with partners
Campaigns
- Strategy and messaging
- Brand, digital and print
- War room and get out the vote
- Announcements and rallies
Led by Winston Pon, with a bench of contractors for scale.
Since 2022
Events and campaigns, year by year.
- 2022
- Churchill Strategy opens in Edmonton.
- 2023
- 2024
- 2025
- Edmonton Griesbach flipped by a 5,539-vote margin.
- Ward sipiwiyiniwak won after a recount.
- Campaign director, Rahim Jaffer's mayoral campaign.
- 2026
Next step
Want one team on your next event?
Book a 20-minute call with Winston. You'll get a straight answer on fit, timing and a starting price. Every package is priced up front, and you pay venues and vendors directly. The board report and 2028 date-hold plan mean next year starts from this one.
Proposal in 2 business days.