Press and media kit
For reporters, partners and organizers.
Everything you need to write about Churchill Strategy or list us in a program: fast facts, two boilerplates, Winston's bio and photo, and our logo. For an interview, call Winston directly.
Fast facts
Churchill Strategy at a glance.
- Name
- Churchill Strategy (legal name: Churchill Strategy Corp.)
- Based in
- Edmonton, Alberta. We work across Canada.
- Founded
- November 2022, by Winston Pon
- Principal
- Winston Pon
- What we do
- Event production for associations, nonprofits and cultural organizations: conferences, AGMs, galas, town halls and festivals. Campaigns and communications for parties, candidates and advocacy groups.
- Recent work
- International Chinatown Conference, Edmonton, Sept. 26 to 30, 2026: 350+ attendees and 18 universities from nine countries (CTC's recap). Edmonton Dragon Festival 2026: 8,500+ visitors over three days (our count).
- Recognition
- The Dragon Food Tour, curated by Churchill Strategy, won CTC a 2026 Edmonton Tourism Award for culinary tourism. Winston Pon is a certified Pan American Dragon and Lion Dance Judge for Canada.
- Online
- churchillstrategy.ca · Instagram and Facebook @churchillstrategy · LinkedIn
Boilerplates
Copy these as written.
Churchill Strategy is an Edmonton event production and campaign firm, founded in 2022 by Winston Pon. It produces conferences, AGMs, galas and festivals for Alberta associations, nonprofits and cultural organizations, and runs campaigns and communications across Canada. Its promise: events that fill, campaigns that win. churchillstrategy.ca
Churchill Strategy is an Edmonton event production and campaign firm. Winston Pon founded it in November 2022 and leads every engagement, bringing in contract producers, designers, technicians and writers as each job needs them. The firm produces conferences, AGMs, galas, town halls and festivals for Alberta associations, nonprofits and cultural organizations. In 2026 it produced the International Chinatown Conference in Edmonton, hosted by CTC Edmonton and the University of Alberta, with 350+ attendees and 18 universities from nine countries, according to CTC's recap. The Dragon Food Tour it curated won CTC a 2026 Edmonton Tourism Award for culinary tourism. On the campaign side, it led strategy, brand, digital and get-out-the-vote for Kerry Diotte, who flipped Edmonton Griesbach in the 2025 federal election by 5,539 votes. It also publishes Monday Insights, a free weekly email on Canadian politics, and election trackers for Parliament and every province and territory. churchillstrategy.ca
Principal
Winston Pon
Download the photo
Need a larger file? Email Winston.
Short bio. Winston Pon is the founder and principal of Churchill Strategy, an Edmonton event production and campaign firm. He was Director of Digital for Premier Jason Kenney and is a certified Pan American Dragon and Lion Dance Judge for Canada.
Longer bio. Winston Pon founded Churchill Strategy in Edmonton in November 2022 and leads every engagement himself. Born and raised in Edmonton, he trained in digital graphics communication and commercial print production. Before starting the firm he worked in Alberta politics and government, including as Director of Digital for Premier Jason Kenney.
In 2026 his firm produced the International Chinatown Conference and the Edmonton Dragon Festival, and the Dragon Food Tour he curated won CTC a 2026 Edmonton Tourism Award for culinary tourism. In 2025 he led strategy, brand, digital, the war room and get-out-the-vote for Kerry Diotte, who flipped Edmonton Griesbach by 5,539 votes. He is a certified Pan American Dragon and Lion Dance Judge for Canada, through the Canada Dragon and Lion Dance Sports Association.
Logo
The Mark and the wordmark.
Please don't recolour, stretch or add effects to the logo, and leave clear space around it. Need a one-colour or vector file? Email Winston.
In the news
Coverage of events and work we produced.
These stories cover our clients' events and campaigns. Every clipping sits with its case study on our work page.
- CBC News · Video · Aug. 22, 2026Lion dancing enters the realm of competitive sportPan American Lion Dance Championship, Edmonton Dragon Festival
- Edmonton Journal · Print · Aug. 21, 2026Chinatown a lion's den for dancing this weekend as Pan-American competition beginsPan American Lion Dance Championship, Edmonton Dragon Festival
- CTV News Edmonton · Online · Aug. 21, 2026Lions, dragons and dancers, oh my! Chinatown festival celebrates community and competitionEdmonton Dragon Festival 2026
- Edify Edmonton · Magazine · Aug. 19, 2026Edmonton Hosts Pan American Lion Dance ChampionshipPan American Lion Dance Championship
- Taproot Edmonton · Newsletter · June 9, 2026Food Roundup, June 9, 2026Reports the Dragon Food Tour won the Culinary Tourism Award
- CBC News Edmonton · Online · Oct. 9, 2026Community leaders want more communication from province on issue of detainee drop-offs in Edmonton's ChinatownEdmonton Chinatown Safety Council community town hall
- CityNews Edmonton · Online · Oct. 8, 2026A warm handoff: Edmonton Chinatown hunts for solutions after prisoner drop-offs, disorderEdmonton Chinatown Safety Council community town hall
For reporters
Need the numbers explained?
Winston can walk you through our 14 election trackers and the 5:00 a.m. government briefings: polls, seat counts, nominations and dates. Every number has a public source. We report what happened and don't make predictions.
Photos from our events: credit the photographer named on each image, for example "Photo: Larry Wong Photography". Ask us first and we'll send the originals.