01 · Who we serve
People who answer to a board.
Almost everyone we work for has to get something approved by someone else. That single fact shapes how we work more than any sector does.
Full-service · 53.5461°N 113.4938°W · Edmonton AB
02 · What you have in common
Different mandates, the same meeting.
A BIA chair, an economic development officer and a festival director have almost nothing in common operationally. They share one thing: the work only proceeds if a room of people who did not commission it agrees to fund it.
That is why our process front-loads the awkward conversations, why every engagement ends with a document written to be presented rather than admired, and why we care what your treasurer thinks of a line item.
Districts with a levy, a volunteer board and no authority over the members whose reputations they carry.
Towns, counties and city departments competing for residents, investment and visitors against places with bigger budgets.
DMOs and regional tourism bodies who have to turn a territory into a reason to book a trip.
Programming with real audiences, grant reporting obligations and a marketing budget measured in hundreds.
Organizations carrying a mandate on behalf of a community, and accountable to it in public.
Membership bodies that have to represent a sector and recruit from it at the same time.
03 · Business improvement areas
Marketing a district you don't control.
A BIA has no product of its own. Its members are the product, and they can't be told what to do. Everything follows from that.
Materials designed for a marketing department, handed to shop owners who are busy running shops. Adoption is the measure that matters.
District identity, window and street materials, festival communications and templates that work without a designer in the loop.
District brand, festival communications and merchant tools across a district of independent businesses.
04 · Municipalities & economic development
Competing with places that have more money.
Smaller municipalities rarely lose on quality of life. They lose because nobody can say, in one sentence, what the place is for.
Affordable, welcoming, well connected, family friendly, business ready, close to nature. All true, none memorable, indistinguishable from the next town.
A position the council can defend, an investment-attraction story, and a plan sequenced across budget cycles rather than one campaign.
Six stages from audit to a twelve-month plan with owners, dates and costs attached.
05 · Destination, culture & festivals
Turning programming into product.
An event is something that happens once. A product is something a visitor can find, book, repeat and recommend. The gap between them is usually where the money is.
Programming promoted as a series of announcements, with no booking path, no scheduled repetition and no way to tell whether it worked.
Visitor products with a schedule and a booking path, festival strategy that sequences a year, and delegate operations for convenings.
1,064 people across 73 tours and 11 workshops in the 2025 season. The programme won the Culinary Tourism Award at the 2026 Edmonton Tourism Awards.
Identity, delegate platform and outreach for a first-of-its-kind international convening, September 2026.
06 · Procurement
If you have to run this through purchasing.
Public and quasi-public buyers have obligations a private client doesn't. Here's what we can tell you before you ask.
Including the ones with a scoring matrix. If the scope is wrong for the outcome you want, we'll say so in the submission.
Many first engagements sit below the tender threshold. We'll scope to what you can approve without a procurement process if that's faster.
[List what you carry: commercial general liability, WCB coverage, professional indemnity, vendor registration. Procurement will ask for these first.]
Digital work is produced to meet accessibility requirements, and we'll tell you where an existing site currently fails them.
If you're writing an RFP now and want a second read on the scope before it's posted, we'll do that whether or not we bid. A poorly scoped RFP produces poor submissions, which costs you a year.
07 · Start here
Which room is it?
Tell us who has to approve this and when they next meet. That's usually enough for us to say what we'd do first and whether you need us at all.
Full-service destination branding · Churchill Strategy · Edmonton AB