01 · Campaign practice
Campaigns,
on the record.
Communications and strategy on municipal, provincial and federal campaigns across Western Canada — plus government communications at province scale. Listed in full, because a firm that runs campaigns should be willing to name them.
53.5461°N 113.4938°W · Edmonton AB
02 · Scope
What we run.
Campaign work is a different sport from brand work. Shorter clock, public scoreboard, no second launch. We staff it accordingly.
The ballot question, the frame, and the three things everyone on the team can say the same way.
Identity, signage, mail, video and everything that has to be printed by a hard date.
Planning, buying, targeting and the reporting that says whether to move money on Tuesday.
The reply that has to be right and out inside an hour, written by someone who has done it before.
Tours, coalitions and public pressure campaigns that need to move a specific decision.
Consultation, town halls and the harder work of hearing something you did not want to hear.
03 · The record
Named, dated, verifiable.
Municipal, provincial and federal. Three provinces. Communications and strategy on each.
Communications & strategy
Communications & strategy
Communications & strategy
Communications & strategy
With Hon. Scott Moe · Communications & strategy
Issue advocacy · Communications & strategy
Communications & strategy
With Hon. Jason Kenney · Communications & strategy
In government.
Province-wide talent attraction. Place marketing under another name.
Economic communications to an audience with every reason to be sceptical.
Clarity under conditions where being misunderstood had consequences.
04 · Method
Three habits a campaign beats into you.
They're the reason our place work moves faster than most agencies', and the reason we're comfortable with a room that disagrees.
One position, repeated until it is understood. Not until the team is bored of it — until a stranger can repeat it back.
Most communications fail by saying six true things and landing none of them.
Campaigns cannot slip. Election day does not move because the creative isn't ready.
Neither does a council date, a grant window or a festival weekend. Work that arrives late arrives worthless.
Campaign work is judged in public, immediately, by people actively looking for the weak point.
That builds the habit of testing every message against its worst-faith reading before it ships — which is exactly what a board needs before a contentious announcement.
05 · Beyond the ballot
Not every campaign has a candidate.
Most of the pressure campaigns we run are about a decision, not a seat — a bylaw, a budget line, a designation, a piece of land.
You have a position and a deadline. We build the case, find the audiences who can move the decision-maker, and put it in front of them in the window that matters.
Member communications, pre-budget submissions, and the public-facing version of an argument that was written for a committee.
Getting a district, a festival or a heritage asset onto an agenda — and keeping it there through three budget cycles.
Consultation run properly: real questions, published results, and a report that says what people actually told you.
06 · How we take files
The rules we work under.
We do not work for opposing campaigns in the same race, in the same cycle, under any structure. There is no internal wall that makes that acceptable.
Strategy, polling, internal disagreement and the things a candidate says at midnight do not leave the file. Not as a case study, not as a war story, not after the fact.
Our destination and district clients are non-partisan organizations, and we run them that way. No campaign client gets access to that work, and no political relationship is ever offered as a reason to hire us for a place file.
07 · Start here
There's a date on the calendar.
Campaign timelines don't wait for a discovery phase. Tell us the date and the decision, and we'll tell you what's still possible.
53.5461°N 113.4938°W · Churchill Strategy · Edmonton AB