THE DISTINCTIVE BRAND EDIT™

For leaders who refuse to blend in.

Start The Churchill Brand Diagnostic

  • Most brands aren’t bad.
    They’re indistinct.

    When everything looks good, nothing stands out.

  • The Distinctive Brand Edit™ is a strategic-creative intervention that sharpens point of view and eliminates sameness.

    This isn’t a refresh.
    It’s a decision.

    • Strategic diagnosis

    • Point-of-view definition

    • Visual restraint and refinement

    • Category differentiation guidance

    Taste, backed by strategy.

  • A Brand that:

    • Leads instead of follows

    • Signals intention

    • Is recognized without explanation

    Start The Churchill Brand Diagnostic

Trusted by organizations across Canada

Sectors served:
Tourism • Nonprofits • Government •
Real Estate • Politics • Advocacy • Community Development

  • The logo of electRai.ca with the text 'electRai.ca' in blue and black.
  • Logo of the United Conservatives with a waving flag featuring a shield and stripes.
  • RE/MAX logo with red and blue text on a white background.
  • Logo with a shield emblem featuring mountain peaks, a river and field, and a red cross, accompanied by text that says "Jason Kenney" and "Keep Alberta United."
  • Logo for Jing Ying Martial Arts featuring a stylized martial artist figure and Chinese characters with the name in red.
  • University of Saskatchewan logo with shield and university name
  • Logo of MacEwan University with stylized red lines and text.
  • Xerox logo with red text and a red sphere with white bands.
  • Conservative Party of Canada logo with a red maple leaf inside a dark blue 'C' and the words 'Conservative' and 'Conservateur' written on each side.
  • The logo of the House of Commons, Canada, featuring a shield with a lion, a crown, a harp, a snowflake, and a maple leaf, alongside the text 'HOUSE OF COMMONS, CHAMBRE DES COMMUNES, CANADA'.
  • Logo for Wellington Advocacy featuring large stylized 'W' and 'A' letters with smaller 'Wellington Advocacy' text next to it.
  • Logo of Shift Media Strategies in blue with bold, stylized text.
  • Close-up of a logo with the words 'TRUE NORTH' in grey, capital letters, with a blue compass rose replacing the letter 'O' in 'NORTH'.
  • Part of the USPS logo with blue lettering and red, yellow, and white design elements.
  • Co-op logo on a red background.
  • Yellow rose with the hashtag #not in my city and handwritten text beneath.
  • Logo for The Counter Signal with a stylized radio tower emitting signals on the left and the text on the right.
  • Campaign logo for Jaffer for mayor of Edmonton with red and blue text and graphics.
  • Logo with a large 'M' in a square, followed by the words 'MASH STRATEGY' in uppercase.
  • Logo of Saskatchewan Party with stylized green and yellow stripes at the top.
  • Netflix logo in black and red