CRISIS DOES NOT WAIT.
Download the "First 60 Minutes" Protocols.
THE RED FOLDER.
When a crisis hits, adrenaline makes smart people make bad decisions. You do not need a "strategy session." You need a script.
This classified dossier contains the fill-in-the-blank templates required to stabilize your reputation in the first hour of an incident.
The "Holding Statement" Template.
The Internal Memo Script.
The Media Triage Checklist.

